Vision, Mission & Values

A natural legacy through partnership

Vision

We envision a world in which Canadians conserve nature in all its diversity, and safeguard the lands and waters that sustain life.

Mission

The Nature Conservancy of Canada leads and inspires others to join us in creating a legacy for future generations by conserving important natural areas and biological diversity across all regions of Canada.

Values

Wherever we work across Canada, we share and apply the following values:

Durable conservation outcomes

While respecting nature's processes, we manage lands and waters for their natural values today and for the long term. We believe future generations deserve to inherit a biologically rich world.

Evidence-based decision-making

We are guided by the best available conservation science. We are committed to continuous learning, and to finding practical, resourceful and innovative solutions to conservation challenges.

Respect for nature and people

We respect the needs, values and culture of local communities. We seek conservation solutions that meet the needs of nature and people. Conservation supports prosperous and sustainable communities.

Integrity first

We work to the highest ethical and professional standards. We are transparent and accountable to our supporters. We earn trust by living up to our commitments.

Conservation through collaboration and cooperation

Our commitment to community and to partners makes us strong. We strive to be open to the ideas of others so that together we can achieve conservation outcomes that benefit all. We work in the spirit of collaboration. We celebrate each other's successes.