Connecting With Canadians

The Nature Conservancy of Canada (NCC) is committed to connecting with Canadians and to helping Canadians connect with nature.

Last year we created even more touchpoints with Canadians from coast to coast, as well as with people from around the world.

  • Our website attracted an average of 47,760 unique visitors each month, approximately 10 per cent of whom came via our blog, Land Lines, which presents diverse perspectives and stories about conservation and nature.
  • We launched our successful new quarterly magazine, which is distributed to NCC donors, supporters and partners. The Nature Conservancy of Canada Magazine is NCC’s premium print publication.
  • We fostered conservation conversations on social media with a diverse audience of almost 155,000 followers on Facebook and Twitter.
  • Media outreach grew significantly, with earned media exposure increasing by 40 per cent year over year.
  • Published five supplements and an accompanying microsite in The Globe and Mail. The Globe reaches 1.08 million daily readers, and is the number one newspaper in reaching an influential audience.
  • We hosted more than 231 events from coast to coast, welcoming over 14,348 participants.
  • Sixty-two conservation interns spent their summers helping to advance our stewardship goals on our conservation lands.
  • The Nature Days program introduced more than 100 urban school kids from Toronto, Calgary and Montreal to the natural world beyond the city.
  • Our Conservation Volunteers program offered 224 events that involved 2,472 volunteers in meaningful, hands-on nature work.
  • In partnership with Google, we mapped 12 more NCC properties from coast to coast, using the Google Trekker camera. These images, along with the six properties mapped last year, now allow users from around the world to experience a selection of NCC properties through the Google Streetview platform.