Connecting With Canadians
The Nature Conservancy of Canada is committed to connecting with Canadians and to helping Canadians connect with nature.
Last year we created even more touchpoints with Canadians from coast to coast, as well as with people from around the world.
- Our English website attracted an average of 26,742 users each month, approximately 20 per cent of whom visited our blog, Land Lines, which presents diverse perspectives and stories about conservation and nature. Our French website attracted an average of 2,782 users each month.
- We fostered conservation conversations on social media with a diverse audience of over 180,000 followers on Facebook, Twitter, Instagram, LinkedIn and YouTube (as of May 30, 2018).
- Media outreach grew significantly, with earned media exposure increasing by nearly 40 per cent, year over year.
- We produced six supplements in The Globe and Mail. The Globe reaches 1.08 million daily readers, reaching an influential audience.
- We hosted more than 342 events from coast to coast, welcoming over 19,000 participants.
- Ninety-two Conservation Interns spent their summers helping to advance our stewardship goals on our conservation lands.
- The Nature Destinations program launched in June 2017, with properties from coast to coast.
- Close to 3,040 volunteers of all ages contributed their time, energy and expertise to completing 128 habitat restoration projects, 45 biological surveys, 44 infrastructure improvement projects and site cleanups on local conservation sites.
- In partnership with Google, we mapped four more NCC properties from coast to coast, using the Google Trekker camera. These images, along with the properties mapped last year, now allow users from around the world to experience a selection of NCC properties through the Google Streetview platform.