Year in review

2017-2018 Conservation Successes

Goals and Outcomes

The Nature Conservancy of Canada's (NCC's) on-the-ground work is led by a team of conservation science professionals who work to identify, plan and execute the protection of the best of Canada's natural spaces and manage and restore them for the long term. This process ensures that our conservation actions (like buying land, removing invasive weeds or mapping the location of rare species) are efficient and effective.

Through our conservation process, we have identified close to 100 Natural Areas that are critical for the protection of Canada’s natural habitats and wildlife. Our goal is to advance conservation within these priority areas, which guide our work from year to year.

Many of our 2017-2018 goals, as outlined below, are a continuation of previous years’ goals. This is because the “forever” part of our mission means we must plan for the long term. Our overall goals are made with a five-year planning cycle in mind.

Goal

Secure 45,000 acres (18,211 hectares) through ongoing programs, conservation agreements, fee simple and other means, in addition to special securement projects.

Outcome

More than exceeded this goal, with the securement of 329,849 acres (133,485 hectares), in part due to special securement projects. During this period, NCC also funded the relinquishment of 82,313 acres (33,311 hectares) of timber rights outside the new Birch River Wildland Park in Alberta. These rights were cancelled by the provincial government and will only be re-issued for ecological purposes.

Goal

Maintain the habitat conserved on NCC-owned land for at least 30% of Canada’s terrestrial and freshwater species at risk (based on COSEWIC and SARA)*.

Outcome

NCC now maintains habitat for 32% of Canada’s species at risk.

Goal

Conserve at least 90% of our new properties within NCC Natural Areas with conservation plans.

Outcome

Close to 100% (99.3%) of NCC’s properties are conserved within NCC Natural Areas.

Goal

Diversify funding by growing our corporate partnership program.

Outcome

NCC has nearly 25 corporate partners and 680 corporate donors. We continue to grow these relationships while continuing to develop new corporate partnerships — spreading awareness of NCC’s mission through joint marketing programs

Goal

Increase membership by 200 in our Nature Legacy Society (NLS) — a group of individuals who contribute funds through estate planning.  

Outcome

NCC welcomed 204 new NLS members in fiscal year 2017-18. The group now totals more than 1,500 members.

Goal

Grow our supporter** base to 220,000 individuals.

Outcome

Supporter base has remained below target through the year and has been steady at 214,000 individuals.

Goal

Attract 3,000 participants to more than 232 Conservation Volunteers events.

Outcome

This past year 3,073 volunteers of all ages contributed their time, energy and expertise to NCC’s Conservation Volunteers program at 217 events.

Goal

Hire 40 conservation interns to work on NCC conservation projects.

Outcome

More than doubled this goal, with 92 internship placements funded in part by the Government of Canada's Summer Work Experience program.

Goal

Maintain fundraising costs to no more than 15% of revenue.

Outcome

Fundraising costs were 9% of total revenues.

Goal

Build up an effective stewardship endowment fund, and raise sufficient in-year funds to cover stewardship requirements.

Outcome

The Science & Stewardship Endowment fund ended the year with a balance of $135.8M, for a 10% increase over the prior year.

Goal

Build on NCC’s positive reputation in Canada through an increase in earned media exposure.

Outcome

More Canadians than ever before heard about NCC, with 5,281 earned media hits helping promote our work – an increase of nearly 40%, year over year.

Goal

NCC continues to be recognized as a Canadian leader in the conservation not-for-profit sector.

Outcome

MoneySense and Charity Intelligence have both given NCC top ratings.

As a new survey participant, NCC was also pleased to receive certification through the Great Place to Work employee engagement survey.

* Species at risk includes COSEWIC-assessed and SARA-listed taxa. COSEWIC — Committee on the Status of Endangered Wildlife in Canada. SARA — Species at Risk Act.

**NCC defines a supporter as anyone who donates, volunteers or otherwise engages with the organization.